211 Gym Club
When the address becomes the brand.
- Client
- 211 Gym Club
- Location
- Brasília, Brazil
- Project
- Redesign
- Period
- 2022
The transformation of Academia BBF into 211 Gym Club began with its own address and Brasília’s geography. The challenge was to give the new brand autonomy while balancing sophistication, strength, and performance.
References to the city’s architecture, paths, and roundabouts guided a geometric system: a symbol built from the numbers 211, custom lettering, a violet and lime-green palette, and a language designed for environments, apparel, products, and communication.
