Immersion
Information gathering, listening, research, and context analysis to identify the brand’s real challenge.
References, strategy, and motion.
João Pucci is a designer specializing in the creation and redesign of visual identities. His knowledge of branding broadens this practice, connecting context and strategy to visual development and to how each brand continues to exist beyond the presentation.
His experience spans graphic design, audiovisual work, motion, institutional communication, fashion, and digital environments — a broad repertoire applied to clear, distinctive, and lasting solutions.
From the first conversation to the brand in use.
Brand direction
Defining the problem, goals, and conceptual paths that guide the project’s decisions.
Branding
Branding principles help organize foundations, positioning, personality, and language, giving the brand coherence before and beyond its visual expression.
Visual identity
Symbol, logotype, typography, color, graphic elements, motion, and guidelines brought together into a coherent system.
Continuity
Extending the identity across digital and printed communication, campaigns, events, video, and animation.
Artificial intelligence tools become part of the process when they expand possibilities, accelerate testing, or support production. Direction, judgment, and decisions remain human.