Acolhimente
A name and identity created to welcome.
- Client
- Acolhimente
- Location
- Brazil
- Project
- Naming and visual identity
- Period
- 2022
The project was developed as an integrated process, beginning with naming and advancing toward a visual identity capable of expressing care, listening, and closeness.
The name selection also considered availability in the corresponding trademark class. After the name and brand were defined, the registration process was handled by Consolide and approved by Brazil’s National Institute of Industrial Property (INPI).
